Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
It is the negative interruption.
A negative interruption is... ...Read More
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Computers are becoming more popular as entertainment devices, like your stereo or DVD player. It is not unusual for people to buy a CD and transfer it on to their computer and then never use it again. A lot of people don't even buy a CD and just... ...Read More
Internet-Marketing Feature Articles
How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is?
"Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the... ...Read More
The Internet F-Word
For the last several months I've been collecting and organizing links for the free Christian Resource Center. Now that the public area is up and the members’ area is well under construction, I'm running into one problem: the Internet... ...Read More
The Shadow knows. There used to be a radio program called The Shadow where the hero, Lamont Cranston, the Shadow, would overcome the shadowy forces of doom by clouding the vision of those around him. “Who knows what evil lurks in the hearts of... ...Read More
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How Search Engines Connect Sellers and Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great... ...Read More